Jack Long was a professional trumpet player who, in 1956, thought that he could sell instruments to some of his friends in the musical community. He set up a small store on Carleton Street in Toronto on the second floor of an old house, and became a dealer for King Band Instruments. The floor was divided into music studios so that Jack was also able to teach trumpet lessons on the side. Approximately 6 months later, Jack rented out a room to a local drummer named Jack McQuade, in which he taught drum lessons.
In 1957, the Jacks decided to open up a small retail store on Yonge Street, and named it Long & McQuade Musical Instruments. Many existing customer service policies sprang from these early days. The rental program began when the partners decided to start charging their friends for all the instruments they were “borrowing”. The financing program began when a customer asked if he could purchase a drum set but not pay for it all at once. Jack & Jack continued as partners until 1965, when Jack McQuade decided to pursue drumming full time and sold his portion of the company to Jack Long.
Long & McQuade began expanding in 1968 and hasn’t stopped since. Currently there are over 60 Long & McQuade stores across Canada, as well as an online store that opened in 2008. The company employs over 1,200 people and, to this day, is still 100% Canadian and 100% owned by the Long family.
Long & McQuade is the largest chain of musical instrument retailers in Canada, with 60 locations from British Columbia to Newfoundland. This means that if you're a touring musician, you'll have the benefit of dealing with a familiar store with consistent sales, supply, service and support no matter where your home base is.
Long & McQuade is famous for our variety and range of musical instruments and professional audio products. Whether you're looking for a flugelhorn or the latest Special Edition Gibson guitar, you'll find it with us. You can enjoy the convenience of seeing and comparing various options all under one roof and can often walk away on the spot with your product of choice.
Long & McQuade is the place to rent, whether it's for a day, a week, a month or more. Think of us for parties, weddings, weekend gigs or sporting events. Renting is a great option if you only need the product for a short time or you'd like to try an instrument out before buying it. We also have special rental and rent-to-own programs for schools - ask our staff for details!
Long & McQuade's in-store account services department, and flexible, competitive financing options, ensure that you can walk out the door with the instrument of your choice in hand.
Used Instruments Bought and Sold
Have you outgrown your student-model flute? Are you looking to upgrade your guitar gear? Bring in your used instrument and we may put its value toward your next purchase, or we may buy it from you outright. Through our rentals, trades and purchases from customers, we have a wide selection of "previously enjoyed" products at great prices and with 90 day warranties.
No hard selling here. At Long & McQuade, you can be confident in knowing that you are getting unbiased, expert advice that is truly best for your needs, not the needs of the salesperson.
Repairs and Service
Our service departments have some of the most qualified electronics and instruments technicians out there. You'll appreciate the convenience of needing only one place for all of your sales and support needs.
Need professional help? Our trained staff can answer the simplest to the most difficult of your questions -- from what strings your guitar needs, to what software will allow you to record an album at home. After all, we're here to help.
The Long & McQuade Performance Warranty
Long & McQuade provides our customers with a FREE one-year Performance Warranty on most of our products. This policy provides our customers additional warranty coverage within the first year that they won't usually get from a limited manufacturer's warranty. For further information on the warranty, please click here.
Canada's Largest Print Music Retailer
Between our Major Print Music Divisions at our Vancouver and Toronto locations and print departments all across the chain, we are able to meet your sheet music needs - from anywhere in the country!
Music Lesson Centres
A growing number of our locations now offers music lessons in piano, guitar, bass, drums, woodwinds, strings and voice. Our Music Lesson Centres feature comfortable studios, qualified instructors, and affordable lessons for all ages, levels and styles.
Customer Service Standards
Documents required by the Customer Service Standards are available upon request.