About Us

Long & McQuade is the largest chain of musical instrument retailers in Canada, with 60 locations from British Columbia to Newfoundland. This means that if you're a touring musician, you'll have the benefit of dealing with a familiar store with consistent sales, supply, service and support no matter where your home base is.

Long & McQuade is famous for our variety and range of musical instruments and professional audio products. Whether you're looking for a flugelhorn or the latest Special Edition Gibson guitar, you'll find it with us.  You can enjoy the convenience of seeing and comparing various options all under one roof and can often walk away on the spot with your product of choice.

30 Day Price Guarantee
Long & McQuade will match the verified price of any in-stock product from any retailer in Canada, both at the time of purchase and up to 30 days after purchase.

30 Day Return/Exchange Policy
Our goal is to match every customer with the correct product. If you are not satisfied with your purchase, take advantage of our return/exchange policy. Cash, credit card or debit card purchases may be returned within 30 day for a full refund.  The item must be in new condition, complete with all the original packaging. Financed items which are returned are subject to an administration fee. Exceptions - special orders, computer software, print music, harmonicas, and earplugs/in-ear monitors. Any items purchased as a Christmas gift after November 1st will be accepted for return until January 15th.

Long & McQuade reserves the right to amend this policy at our discretion.

Long & McQuade is the place to rent, whether it's for a day, a week, a month or more. Think of us for parties, weddings, weekend gigs or sporting events.  Renting is a great option if you only need the product for a short time or you'd like to try an instrument out before buying it. We also have special rental and rent-to-own programs for schools - ask our staff for details!

In-Store Financing
Long & McQuade's in-store account services department, and flexible, competitive financing options, ensure that you can walk out the door with the instrument of your choice in hand.

Used Instruments Bought and Sold
Have you outgrown your student-model flute? Are you looking to upgrade your guitar gear? Bring in your used instrument and we may put its value toward your next purchase, or we may buy it from you outright. Through our rentals, trades and purchases from customers, we have a wide selection of "previously enjoyed" products at great prices and with 90 day warranties.

Non-Commissioned Salespeople
No hard selling here. At Long & McQuade, you can be confident in knowing that you are getting unbiased, expert advice that is truly best for your needs, not the needs of the salesperson.

Repairs and Service
Our service departments have some of the most qualified electronics and instruments technicians out there. You'll appreciate the convenience of needing only one place for all of your sales and support needs.

Support Staff
Need professional help? Our trained staff can answer the simplest to the most difficult of your questions -- from what strings your guitar needs, to what software will allow you to record an album at home. After all, we're here to help.

The Long & McQuade Performance Warranty
Long & McQuade provides our customers with a FREE one-year Performance Warranty on most of our products. This policy provides our customers additional warranty coverage within the first year that they won't usually get from a limited manufacturer's warranty. For further information on the warranty, please click here.

Canada's Largest Print Music Retailer
Between our Major Print Music Divisions at our Vancouver and Toronto locations and print departments all across the chain, we are able to meet your sheet music needs - from anywhere in the country!

Music Lesson Centres
A growing number of our locations now offers music lessons in piano, guitar, bass, drums, woodwinds, strings and voice.  Our Music Lesson Centres feature comfortable studios, qualified instructors, and affordable lessons for all ages, levels and styles.

Customer Service Standards

Documents required by the Customer Service Standards are available upon request.


Long & McQuade Limited began in 1956 when Jack Long became a dealer for King Band Instruments. He set up a small store on Carlton Street in Toronto on the second floor of an old house which had been divided into music studios, and taught trumpet lessons on the side. About six months later he acquired a partner, Jack McQuade, who was teaching drum lessons in one of the young company's two small studios.

The original storefront was opened the following year on Yonge Street at Yorkville Avenue. It was during these early days that Yorkville Sound was created -- when Peter Traynor began building speaker cabinets and then amplifiers on the second floor of the store, to meet a growing need for amplifiers and PA systems in the budding rock and roll industry.

Many of the existing Long & McQuade customer service policies sprang from the store's early days: the rental program began because many of the partners' friends kept asking to borrow instruments; in-house financing developed out of what was originally a casual arrangement to sell equipment and spread out the payments to make it easier for the customer. Over the years, Long & McQuade has grown to a company which employs over 1,200 people throughout 60 locations.