Since 1962 the Ball family has been dedicated to crafting guitar strings that shape the landscape of rock and roll. Continuing their passion for innovation and high-quality products, Ernie Ball PARADIGM electric and acoustic guitar strings are the worlds most advanced string technology ever created. Featuring the first fully backed guarantee - if Paradigm strings break or rust within 90 days, Ernie Ball will replace them. Paradigm strings feature superior break-resistance and unparalleled durability while delivering the iconic Slinky tone Ernie Ball is known for.
Product Features:
STRENGTH
- Up to 37% more tensile strength than traditional string sets
- Up to 70% more fatigue strength than traditional string sets
- New state-of-the-art wire drawing process & RPS technology ensures ZERO loss of strength
LONGEVITY
- Plasma Enhanced wrap wire for increased corrosion resistance and longevity
- Everlast nano-treatment for unprecedented repellency of oils, sweat and build up
TONE
- Legendary tone
- All the advantages of a coated string without affecting tone or sustain
- No flaking or difference in feel than traditional strings
Media
Ernie Ball Paradigm: Stronger Than The White BuffaloWatch Video
Youtube video product demo
Description: We asked Jake Smith, AKA The White Buffalo, to break a set of our brand new Ernie Ball PARADIGM strings and see if he was stronger than the most advanced guitar strings ever created. The results? See for yourself.
Ernie Ball: Born to Innovate - Three Generations of String MakersWatch Video
Youtube video product demo
Description: For more than 50 years and three generations our family has been committed to crafting guitar strings in Southern California that shape the sound of rock and roll. From the introduction of Slinkys in 1962 to PARADIGM, the world’s most advanced guitar strings ever created, experience the story and passion behind our family’s uncompromising commitment to innovation and tone as well as the making of our latest string advancement, PARADIGM.
Q & A
There are currently no questions for this product.
I was introduced to these strings by a salesrep at LM in Montreal. The ones I find come as three set in a box. I have removed the used strings I had on my guitars and wired these in. The sound is perfect to my ears, they are easy to press on, they vibrate when they are supposed to vibrate, and become silent when asked to quite down. In close to a decade of playing acoustic, these strings have yet to disappoint me in about two years (which include two string set changes).
Posted by Antonio D'Alfonso on Aug 9, 2021
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Long & McQuade is a family-owned Canadian business that has been servicing the Canadian music industry for over 60 years. Our experienced team of experts offers the highest level of before- and after-sale service. Our policies and services are designed to provide you with the ideal shopping experience.